Hi there, welcome to my little spot on the internet. This post is a wee rundown of 5 photography marketing ideas PLUS I’ve included links to a few free resources to help you start taking action right away.
5 Photography Marketing Ideas
This is by far the most important thing to do when marketing your business. You need clarity on exactly what you do and who you do it for. I know you’re a photographer but do you focus on wild elopements for travel lovers or candid documenting of a newborn and their exhausted bursting with love up parents?
You need to think about the detail, the more detail the better. The detail is what’s going to help you think of ideas for all the rest of your marketing activity. It is so hard to talk to someone if you don’t know who you are talking to or why you are even talking to them in the first place.
It can be hard to make a decision on this, I resisted it for years. I had this vague idea that I wanted to help mums who run businesses to spend more time with their families. Mums in business is a wide category and I have no skill in productivity to help them save time. What I do have is a degree in design and a love of photography, I’m not a pro but I do shoot in manual. I eventually took the leap to focus on serving photographers using my design skill, specifically by creating design templates in Canva.
I got specific on who. My ideal client is a photographer who is a mum. She loves having photography as her creative outlet and something that is just for her outside of being a mum. She also loves the financial and time freedom it affords her and her family. I serve her by providing marketing design templates that she can easily customise in Canva that empower her to show up and market her business with confidence.
Why you need to make mistakes
You need to take action to find out what is and what isn’t for you. I have finally found my sweet spot but if you look back through this blog you’ll discover I used to offer Pinterest management services. It may seem random at first, but I was using my design skills (pin design) and Pinterest marketing knowledge to serve my clients. What I discovered when I took action was that I didn’t want to be a Pinterest manager.
You have to take action to move forward. You can’t be afraid that you’ll make the wrong decision and therefore make no decision. What’s the worst that will happen? You pivot and try again – that’s not so bad.
Once you are clear on who you are serving and what you provide for them you can start to think about your branding. Branding isn’t just a logo. Branding is about how you want your clients to feel when they think about your brand. Logo is a very small part of it.
You want to have a clear picture of your ideal client and use that picture to guide you with your branding. Use it to create an aesthetic that will appeal to them. You want to use words that will spark a feeling in them. These are words you will use time and time again in all of your marketing. It’s not about you, it’s about your ideal client.
You may be feeling a little overwhelmed at this stage. That’s why I have created a free mini course to help you get clear on your ideal client and to use that clarity to create your brand aesthetic and your brand words. You can sign up for immediate access by clicking the button below.
Maybe you don’t think these are photography business marketing ideas but the truth is, these factors are more important than the marketing ideas because if you don’t have them down first you are going to waste a lot of time just shouting into the social media abyss. If you are trying to talk to everyone, you will end up being heard by no-one. I don’t want you to waste the years that I did, in avoiding this important work.
Networking can be in person or online. In person is a little tricky as I write this as half of the world is in lockdown due to the Covid 19 pandemic. But blog posts can last so I’ll share this for the future when we are all alowed out again.
I am of the opinion that when you are just starting out to make contact with people 1:1 is the easiest way to grow. Find people who have the same ideal client but offer a different service. Arrange some styled shoots with fellow wedding vendors. Offer to shoot some lifestyle product shots for children’s boutiques if you are a family photographer. Get out there and let people know who you are.
Go to in person events for your industry and start to make friends (I hear the terror in my fellow introverts minds) plan a treat for when it is over as a reward for stepping out of your comfort zone!
You can grab my free business card template for photographers to take with you to your next event.
If you’re reading this in real time, during the pandemic then you can still start building connections with the RIGHT people through social media so you are good to go when we come out of lockdown.
4. Content Marketing
Ok, so content marketing is a beast! It covers social media, blogging, vlogging, podcasting. Any place that you put out free content to attract your ideal client. It can be a time suck and very often it can be a time suck with little return. That is why I just went on and on (and on) about clarity first. Once you have clarity on who you serve and how you serve them. The way you will communicate with them to make them feel a certain way (branding). Once you have all of that sorted, content marekting will become so much easier for you.
I recommend you pick just a couple of ways to communicate with your person initially. Choose the places that they hang out and get good on those platforms. If you spread yourself too thin, you’ll just be rubbish on a whole bunch on social media platfforms #beentheretoo.
Try to plan in advance, this helps you to be consistent. I know how hard it can be. Right now on lockdown I’m homeschooling and being consistent on Instagram just is not happening. Blogging and Pinterest is my main thing, so I’m trying to make sure that at least I remain consistent with Pinterest.
See what platform suits a combination of your skill and where your ideal client is hanging out and that will probably end up your platform of choice.
5. An amazing client experience
Photography marketing idea number 5 is to create an amazing client experience. Nothing markets your business better than positive word of mouth. You can do this by incorporating some easy systems into your business. Use a client management system like Dubsado or Honeybook to communicate with your clients. Include client welcome guides and thank you magazines as part of your workflow.
Clients will know exactly what to expect and by using a “thank you” magazine you can offer clients a “thank you” gift, ask for testimonials and referrals. You can even let clients know of other services you offer to you can encourage repeat business.
Little things like this can set you apart from the competition and combined with niching down will enable you to raise your prices.
How can I orgainse all of my photography marketing ideas?
Don’t worry, I’ve got you covered here too! I’ve created a FREE photography marketing planner to help you get your ideas out on paper and then plan out your year based on when your quiet season is. You can grab the planner below.
Raise your hand if you focus on social media in order to get new clients. Did you put your hand up? Focusing on social media is what most of us do, I think it's because of the addictive nature of social media. But what if you could make use of the clients you have in...
Getting new clients or customers is an activity that we are all fixated on but sometimes we can be blind to the people who are already interested in what we have to offer. Have you ever considered that your existing clients are the key to book more clients? In this...
As a designer I've learned a number of lessons the hard way. The lessons I've learned apply to photographers as much as designers so I thought I would share them in this post. The points in this post will help with the question of how to find photography clients. You...