As a designer I’ve learned a number of lessons the hard way. The lessons I’ve learned apply to photographers as much as designers so I thought I would share them in this post. The points in this post will help with the question of how to find photography clients. You can read the blog post, watch the video (or both) – it’s up to you.
The big mistake
I now design marketing templates for photographers but that wasn’t always the case. I used to want to help all female entrerpreneurs but that wasn’t specific enough. Now that I have a focus it’s easy to look back with hindsight and see why I struggled so much. It’s hard to appeal to a general audience.
I didn’t understand my audiences dreams, aspirations or struggles. In targeting a general audience, I was focusing on general struggles. I wasn’t getting specific enough.
The big change
The big change was when I started to focus on photographers, I could really drill down into their hopes, dreams and struggles. Let me tell you, it’s so much easier to pinpoint those things when you have a focus. It’s also much easier to come up with content ideas. Content is so important in educating your ideal clients about the value that you provide them. It will just flow when you’ve found that sweet spot of your niche and your ideal client.
Show up as the Expert
The bonus to finding your niche and your ideal client is that you have a very specialist area of expertise. You can then show up as that expert and build a name for yourself as the go to person on that topic. By showing up on social media and through my downloadable freebies, I’m providing a great client experience before they have become a client. That’s important for building trust and autority. Remember that client experience starts with the first time a potential client finds you.
How to find photography clients
So, what does this have to do with how to find photography clients? Well, you can do the same thing. Here are your action steps:
1: Decide on a niche
Don’t worry, it’s not set in stone and you can always change focus if it turns out you don’t like that niche. Start to showcase your niche on social media, a blog or vlog (it doens’t matter, pick the delivery method you enjoy!) Share examples of your work along side educational content.
2: Decide on your ideal client
Think about who you would love to work with. This is important because it’s so much easier to talk to someone, when you know something about them. Find them on social media and start listenting to them. Once you know what your ideal client wants it’s a game changer for creating content and packages.
3: Show up on social media
Yes, share images from your shoots but the main thing you should be doing is having conversations with your ideal clients. Engage with them. You won’t get the kind of engagement you want (from the right people) unless you engage first. Showing up like this takes time and I must admit that I am still very hit and miss with this.
4: Encourage engagement
By listening on social media, you should know a bit more about your ideal clients. Talk to them about their dreams, aspirations and fears. Remember to encourage engagement. It’s so hard to engage with someone (on Instagram for example) if they don’t ask me a question. The simpler the question, the more likely I am to respond.
5: Focus on engagement with the right people and not follower count
I know most photographers are on Instagram so this tip is aimed at Instagram users. It is much better to have a small follower count of highly engaged ideal clients than a huge follower count of the wrong people. The algorithm will favour you for that. So don’t be seduced by the appeal of a large following, the right following is so much more important.
Download the Free Planner
I’ve created a marketing planner for photographers to help you to plan out your niche, ideal client and the educational content that you would like to deliver. You can grab it for free below.
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