Keyword research tips

Keyword research may not be the most glamorous of subjects but it is a vital part of your content marketing strategy. It can actually also be benefitial for more reasons than just search engine optimisation. Here are my main keyword research tips.

Organic traffic

Keyword research is the starting point for search engine optimisation. Creating your content with keywords in mind, means you are much more likely to show up in search. If you show up in searches on both Google and Pinterest you will receive organic traffic, which is another way of saying free traffic.

Providing you have done your keyword research wisely, you will attract free traffic that is searching for your solution. If they are searching for your solution, you are already part way to selling your service.

Content Ideas

Coming up with content ideas can be such a stressful thing to do, particularly when you niche down to a specific topic. How many videos can I create or blog posts can I write on such a specific subject? Well, you would be surprised!

Keyword research will help you to come up with so many ideas for content. When you search for a broad keyword, if you use the right tools you can find lots of suggestions for content. The great news is, it doesn’t need to take you a long time either.

I use two tools regularly, so I want to share what they are below:

1: Keywords Everywhere 

Keywords everywhere is a google chrome plugin. It is so nifty I can’t even tell you! When you search on google, keywords everywhere throws up a whole raft of similar keywords that people are searching for. The results are posted down the right hand side of your google search window. You can even see how competitive each keyword is in relation to each other. The key is to go with a keyword that is relevant to your content, not too competitive but still searched for regularly.

Note: keywords everywhere is now a paid tool, if you are looking for a free tool I recommend Ubersuggest.

2: Pinterest

I conduct similar keyword research using Pinterest. If you are using Pinterest to do keyword research you don’t need any plugins. Pinterest does it all for you and suggests keywords all the time when you are using it. Did you ever notice? This is a great way to find out what users are searching for on Pinterest and taylor your content accordingly.

I run through how to do keyword research in more depth in my 8 week Pinterest program to help you grow your email list full of your ideal clients.

If you would like help in planning your content after you have done your keyword research you can use my free content planner. Sign up below and I will email you the planner right away.

0 Comments

LATEST POSTS

10 Valentines Day Gift Ideas

10 Valentines Day Gift Ideas

Valentines Day Gift Ideas Do you struggle to come up with romantic Valenties day gift ideas? Finding something special can be tricky so with Valentine's day not that far off, I thought I would share this gift guide with you. This guide consists of products from Etsy...

New Year calls for a New Direction

New Year calls for a New Direction

New year, New Direction In December, I spent a day with my friend Lucie from Inkspike Studio reviewing 2019 and planning 2020. The big thing that came out of that planning day was that I wanted to change my focus. In this post, I want to share with you why in this new...

Hire a Pinterest manager or do it yourself?

Hire a Pinterest manager or do it yourself?

If you are looking to start using Pinterest marketing for your business you have two options. You can learn what you need to do and then do it yourself or you can hire someone to help you. There are a number of factors you need to take into consideration to make this...