New year, New Direction
In December, I spent a day with my friend Lucie from Inkspike Studio reviewing 2019 and planning 2020. The big thing that came out of that planning day was that I wanted to change my focus. In this post, I want to share with you why in this new year, I’m going in a new direction.
What I learned from my 2019 Review
I worked crazy hard in 2019. I pushed myself out of my comfort zone, recorded videos, wrote regular blog posts although that somewhat unravelled towards the end of the year. I did so many of the things that are suggested by the experts to find clients. It really was a hard slog to find clients and I did have a number of clients, but here’s what I realised when I was reviewing 2019…
Working with clients makes me anxious.
I was anxious about everything. Getting clients, keeping clients, how to fit client work in, particularly during the school holidays or when my son was sick. I didn’t want to let my clients down when these things happened and they seemed to happen a lot last year.
I took part in Amy Porterfield’s planning workshop and it was her worksheet that prompted me to ask the following question of myself.
“What was easy about last year and what was hard?”
I quickly came to the conclusion that everything to do with client work was hard. I also realised that my Etsy shop was easy.
I didn’t know you had an Etsy shop!
That’s because I’ve been pretty quiet about it. It didn’t fit with managing Pinterest accounts so I didn’t talk about it.
I set my shop up years ago and then kind of forgot about it. My products are digital, so sales were coming in quite regularly despite my neglect and I didn’t need to do anything to fulfil them.
I love designing printable products and I love marketing them on Pinterest, it all comes pretty easily to me so I asked myself what would happen if that was my sole focus? How much could I grow my shop?
That’s what I’ve decided to do. I’m going to focus fully on my Etsy shop because I realised it was crazy to bust a gut to get clients and then be anxious that I would let those clients down once I found them. Crazy when I had this other thing, I had neglected that was still chugging away in the background making a little bit of money with zero effort.
About my Etsy Shop
Currently my Etsy shop is a bit of a mishmash, but in general I sell printable products. I started selling printable planners but had a number of requests for printable gift items so now I sell printable planners and gift items for mums.
Because I am a mum in business, I also sell printable templates and planners for small business owners.
This change in direction may seem random, but there is a common thread. Both Pinterest management and my Etsy shop have the shared objective of helping to save time for busy mums in business. That has always been my mission and will continue to be my mission.
I’d love to hear your thoughts on this change in the comments below.
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