Plan your marketing - using this FREE photography business marketing planner!

It’s time for me to address the elephant in the room. I wasn’t sure whether to write a blog post about what is happening in our world right now. It’s kind of hard to ignore and we are all in this together. As I serve photographers, I am acutely aware of the challenges you are facing right now. You offer an in person service and you are probably self employed which makes earning right now pretty difficult. In this post, I want to share some ideas for you to work on your photography business at home. Maybe find ways to earn some income too.

This blog post is based on an IGTV series I have created, so if you prefer to watch videos you can head over to Instagram for a look.


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Enter your details below to gain access your free 8 page planner to help you grow your photography business as you work from home during lockdown.

6 ideas for you to work on for your photography business at home

1: Workshops

Running workshops right now is a great way to make some income. I want to say from the offset that there are no guarantees – it really depends on the situation of your particular audience. It also depends if you offer them what they need right now. Here are some things to consider.

  • Brand photographers can teach business owners how to make the best of their situation. Teach skills that will help them to show up on social media. How to take decent selfies, how to style a shot, how to pose for a selfie so they don’t feel daft – what props they could use in the home and how to get the best light.
  • Family photographers could teach families how to take great photos with a smartphone. A great project for a family who are all in isolation together to work on.
  • If your niche is for a specific occasion that has been cancelled like a wedding or graduation I would suggest surveying your audience to see if they would be interested in learning some photography skills. If they are, see what their specific needs are.

2: Update your marketing plan

People are at home – spending a lot of time online and on social media so this is the perfect time to ramp up your marketing activity. Don’t try to sell with each post – that’s not going to work right now. Not least because we are all so worried about what is going to happen to the economy. You can provide value to your ideal customers, be kind, share tips and be helpful. People will remember it when we come out of the other side of this.

If you would like to download my free marketing planner for photographers, you can grab it by clicking the button below.

3: Social Media

I’m going to assume here that you already have an audience on social media. I don’t have a big following but that’s not going to stop me from showing up and providing useful content to the people who are following me. Use this time to stand out from the crowd, be helpful, make suggestions that will help your audience. It doesn’t need to be related to photography.  Suggest things that will keep your ideal customer entertained whilst they are in isolation. Be their friend and they will remember you when this is done.

4: Update your printed materials

Use this time to update your printed marketing materials. If you have always wanted to create a photography magazine with details about your services this is the perfect time to do it. Create pricing sheets or mini session flyers so that you are ready to go when we can all get out again. Don’t worry about hiring a designer. Templates are a much more affordable way to create your own marketing materials and that just happens to be my speciality! (shameless plug)

5: Sell gift vouchers

Offer gift vouchers to your audience or past clients, you may need to add something exciting or different to your offer for those who buy gift vouchers now, so that they have an insentive to buy from you.

6: Grow your email list

Take this opportunity to grow your email list full of potential clients who will be itching to hire you at the end of all this. Offer an incentive to sign up to your email list – this is called a lead magnet. Magazine guides are often used a lead magnet, when someone is interested in your service, they receive a PDF version of your guide and you get their email address. You can see more about how it works in my post about delivering lead magnets using Mailerlite and Google drive. Although I no longer use Mailerlite, I now use Convertkit as my email marketing provider.

You can sign up to Convertkit for free for the first 500 subscirbers through this link. This is not an affiliate link, but I will get an allowance for another 100 subscribers added to my account.

What are your plans?

What are your plans to keep working on your photography business at home? Let me know in the comments.

Lastly, If there is one thing I’ve noticed over the last few weeks that gives me hope, its’ this. Communities are coming together and helping each other, virtually and locally. We need to embrace the positive side of this and be there for each other. I wish you and your family all the best as we naviate this challenge.

FREE Lockdown Planner

Enter your details below to gain access your free 8 page planner to help you grow your photography business as you work from home during lockdown.



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