As business owners many of us have to deal with variable seasons, some are super busy and some are slow. It took me a long time to see the slow season as an opportunity rather than a frustration. I now see my slow season as an opportunity to do all of the things that I don’t have time for in my busy season. In this post I’m going to share 5 photography business tips for the slow season so you can take full advantage of your available time.
5 Photography Business Tips for the slow season
The slow season is a great time to review your contracts. Many of us, when we are just getting started don’t have the budget to get a legitamate contract. I know, when I used to do 1:1 design work I had a makeshift contract that I had no confidence in. Slow season is the perfect time to reveiw your legal documents and if they aren’t up to scratch, it’s the perfect time for you to sort that out.
If you can’t afford a lawyer, I recommend getting a legal contract designed specifically for your needs. Lucky for you there are a number of contract template businesses that cater specifically to photographers. I recommend the following companies depending on where you are in the world. If your contry isn’t listed and you know of a business, let me know and I’ll update the list.
UK: There is good news if you are in the UK. Harmony and Blue cater to UK law and even have specific templates for England and Wales, Scottish law and Northern Irish law. Even better news, I’ve teamed up with them and they are offering a 15% discount to my readers on their contracts and contract bundles. Just use the code: AH2415
Yep, I’m going to suggest you get on top of another task you probably don’t enjoy. Slow season is the perfect time to sort out your finances. For my first year in business I kept a spreadsheet – which was very time consuming to keep up to date. Now, there are so many sofware options available to us that make our lives easier so we don’t have to spend too much time on the finances.
I use Wave, which is a free app. The reason I use Wave is because I sell on Etsy and Wave is linked to Etsy so all of my sales are pulled into my accounting software automatically. I just have to add in any additional income or expenditure, but the automation saves me a lot of time.
If you want something that is a little more fancy and designed with photographers in mind, you may want to look into freshbooks. This is a paid service but they have a 30 day free trial which you can sign up to here to see if you like the way it works.
3: Update Marketing Materials
I sell photography marketing templates, so of course I was going to do a shameless plug at some point!
The slow season is the perfect time for you to update the marketing materials for you photograpy business. Buying a template will save you so much time. You simply need to fill in the text which you have probably already created elsewhere and upload your images.
Think about pricing guides, magazine guides, welcome packs and even extras depending on your niche. If you are a seniors photographer you could condiser offering graduate announcment cards. If you offer engagement sessions, you may consider including save the date cards.
4: Engage on Social Media
Take the opportunity to engage with people on social media. I’m not talking about posting although, yes, you should continue to post. I’m talking about engaging with your ideal clients and businesses who serve your ideal clients. Start to build relationships now, when there is no pressure so that when the time comes to sell, you have an established relationship.
Think about where your ideal clients are hanging out. For the majority of photographers, Instagram is a big one as it’s a visual platform. Don’t forget other platforms where you could be missing a trick. If you are a personal brand photographer consider LinkedIn. Think about Facebook for family and newborn photographers.
5: Networking Opportunities
The point of networking, is to build relationships. What networking opportunities are available to you? Maybe you love to go to trade shows, or perhaps you prefer smaller networking meet ups. Check out sites like Eventbrite to see what’s happening in your area.
If there isn’t much in your area, reach out to individuals. Reach out to wedding vendors if you are a wedding photographer or reach out to kids boutiques if you are a family photographer. Senior photographers could do the same with boutiques that cater to teens and students. Collaborations that are a win for all parties are a great way to get your name out there and to be seen as an expert by your ideal client.
This post contains some affiliate links: This means if you click on an affiliate link and make a purchase that I will receive a commission at no extra cost to you.
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