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Do you currently use Pinterest to market your photography business? I know a lot of photographers who are fans of Pinterest, I also know a lot who are slightly scared of the platform, particularly if they are big fans of Instagram. I wrote a post indicating the differences between the two platforms here. In this post I want to help clarify things and share my Pinterest for photographers best practices.
Pick your learning method of choice
I’ve included a video explanation along with a text tutorial as I know we all like to learn in different ways!
Pinterest for photographers best practices
This tutorial covers a summary of the main Pinterest best practices that you need to be aware of:
1: Use Keywords in your Description
Pinterst is a search engine, so the number one thing you need to make sure you do is use keywords in your pin description. I have written a post about why keyword research is so important and how it can help your business.
2: Fresh Pins
This is a new best practice that has caused a bit of a stir. Previously pinners would re-cyle their pins accross all relevant boards, now it is recommended that you create fresh pins. A fresh pin is simply a new image, you don’t need to link to a brand new blog post, you just need to create a new pin for that blog post.
This will not be an issue for photographers. If you are blogging about a wedding that you shot, you would simply share one pin and then when that pin has been shared to all relevant boards you pick a new image and start the process again.
3: Pin to revlevant boards over time intervals
When you are pinning to several relevant boards, the temptation can be to pin too all of those boards immediately. Unfortunately that can be seen by Pinterest as spammy activity. The best way to deal with this is to space your pins out by an interval of between 2 and 7 days. I personally use an interval of 5 days.
Following best practices
All of these best practices can leave pinners a little nervous that they are not following the guidelines and could have their account suspended. I use Tailwind to schedule all of my pins. Tailwind allows me to schedule pins at my specified interval. I can upload and schedule to all boards at once (with 5 days in between each pin) so that I know that a specific pin design is fully scheduled before I move on to my next pin image.
Tailwind have recently introduced their smart guide to help pinners follow the Pinterest best practices. Smart Guide lets you know if you are on the right track or if you need to tweak your behaviour slightly.
Find out more About Tailwind
If you would like to know more about Tailwind or to sign up for their free trial (schedule 100 pins), you can do so through my affiliate link here.
I have used Tailwind for almost 2 years and it was worth the investment before they brought in smart guide. It allows me to schedule my pins well in advance so that I can batch my pins and then get on with other jobs. They are also a Pinterest approved partner so they are great for updates on the latest best practices. If you have any questions about Tailwind, feel free to ask them in the comments.
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