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Most Christmas promotion ideas are basically a few graphics with some Christmas colours slapped on them. Slash a price, post about it, slash another, post again, and keep going until you hit new year. Christmas is the one time of year people are genuinely itching to spend, often quite happily at full price. Which means you may not have to discount at all. You just have to make buying feel like fun. So why run your festive sale like a pound (or dollar) store when you could run

A few years ago, I was working really hard, posting to social media most days and growing my list by about five people a month. I was showing up consistently, doing all the things you are supposed to do but not really getting anywhere. Then in a single week, I grew my list by more than 400 people. No, I didn’t have a viral moment. I didn’t pay for ads. This post is about how it happened, and why I wish someone had told me about this strategy much sooner.

For years, I thought there was one way to grow an email list. Create content. Offer a freebie. Hope enough people saw it and signed up. Nobody told me there was another approach entirely. This is the guide I wish I'd had back then. All the different ways you can get in front of other people's audiences through collaborations.

Most people think that you have to post content or run ads to grow your email list. But if you have a busy life, there is another strategy you can use to grow your email list, your community or your audience for your online business.