See how your actions impact your results
You're posting on Instagram, running email campaigns, showing up in bundles, maybe launching a new offer.
But you have no idea which of it is actually bringing in customers.
Was it that Instagram post? The email sequence? That collaboration?
You're creating content constantly, but there's no easy way to connect the dots between what you're doing and what your clients are acting on
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Why I built this
I was posting everywhere. Instagram, LinkedIn, emails, guest spots, my own launches. I felt busy. I felt productive. But I had no system for tracking what was actually working.
Someone would buy something, and I'd have this vague sense that maybe it was from that email I sent last week. Or maybe they found me on Instagram? I genuinely didn't know.
I tried using UTM links, but half the time I forgot to manually build them in a UTM builder.
But I also thought I was talking about m offers way more than I actually was. I needed a way to see how much I had ACTUALLY mentioned my offer that month (as opposed to what I thought I had done). And then to be able to compare my marketing activity and my revenue.
What I Can See Now
When I open The Marketing Lab, I can see every campaign I've planned, what I'm promoting, and where I'm promoting it.
Before I post about an offer, I log it in my campaign calendar.
The system automatically generates a UTM link for that specific campaign. I use that link in the post, and I can see which posts generated traffic.
I can use charts to look back at last month and see: how often I promoted each offer v how many sales I made.
I've included The Profit Spotter (finance tracker) that I can view against my marketing
It's not automatic, I have to log sales manually but there are quick ways to do this.
This means I can spot patterns. I can see what's working. I can stop wasting time on marketing tactics that don't convert.
What’s Inside
Marketing Calendar
See all your planned and published content in a clear calendar view.
This means you’ll always know exactly what’s happening and when.
Automatic UTM Link Generator
Generate unique tracking links for every marketing activity.
This means you’ll know exactly what’s driving traffic and sales.
Workflow View
Keep track of every piece of content in progress.
This means you’ll have a clear overview of what’s in motion and what still needs doing.
Monthly Marketing by Offer
See how often you’ve promoted each offer.
This means you’ll spot if you’re not mentioning something enough to meet your goals.
Sales Data Dashboard
Add your monthly sales data in seconds.
This means you’ll see how your sales break down by offer, at a glance.
Sales vs. Marketing Page
Compare your marketing actions to your results.
This means you’ll quickly see if it’s time to adjust your approach.
Monthly Findings Form
Record your insights each month.
This means you’ll have a running log of what’s working ready to repeat your best months.
Tech Requirements
Notion (free or paid plan)
Works on the free plan with visualisation workarounds included.
Charts require a paid Notion plan, but I've built alternative views so you can still see your data clearly on the free version.
Quick setup: Just duplicate the system into your Notion workspace and follow the video walkthroughs.
What Becomes Possible?
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You can check which campaigns brought in sales and which brought in nothing.
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You can see if that Instagram post you spent an hour creating actually drove any revenue.
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You can look back at your marketing activity and your sales side by side and spot patterns.
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You can stop guessing what's working and start doubling down on campaigns that actually convert.
Hi, I'm Amy!
I spent years in retail buying, where we measured everything. Sales by product, by category, by colour.
But one measurement that stuck with me was measuring catalogue page space. A product that got a half page but didn't sell well would get dropped or less space in the next catalogue. A product with barely any mention that sold well would get more space next time round or we would source more products that were similar.
I started thinking about my own marketing the same way. How much attention was I giving each campaign? And were the campaigns I was spending the most time on actually bringing in sales?
I couldn't answer that without data. So I built this.
I love building Notion systems that help you see what's actually working. The Marketing Lab is what I use to track every campaign and see which ones are worth repeating.
Before You Buy, Check You're the Right Fit
This is for you if:
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You already use Notion (or are willing to learn)
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You're actively marketing, posting on social, sending emails, running campaigns
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You want to know which marketing efforts actually drive sales
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You value having systems that make decisions clearer
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You're okay with a tool that requires some setup and regular updates (like adding your finances)
This isn't for you if:
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You don't actively market yet
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You're looking for something that automatically pulls data from all your platforms
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You hate Notion or prefer other tools
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You never want to look at data